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Broadcom Seeks More #Smartphone Customers in Showdown With #Qualcomm - Bloomberg:
Broadcom Corp. (BRCM) plans to increase the speed of its mobile-phone processors in a new push to expand its customer base beyond Nokia Oyj and Samsung Electronics Co.
Broadcom had previously turned down requests to make processors for other customers because it wanted to focus on those two companies, Chief Executive Officer Scott McGregor said today in an interview. Now Broadcom is ready to devote resources to adding new customers and improving its chips, he said.
The effort would lessen the risk of relying mainly on Nokia and Samsung, the world’s largest phone manufacturers. Nokia has lost market share in recent years to Apple Inc. (AAPL)’s iPhone and devices that run Google Inc.’s Android software. Samsung, meanwhile, faces risks from patent litigation.
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