We've discussed a few times in the past the absolute ridiculousness of services like "Klout" that try to assign a "number" to influence based on random things like how many Twitter followers you have or how often you tweet. Of course, the actual research on this stuff (you know, not by some random company trying to make people and companies think they're important) says that this kind of stuff is all hogwash, and you can't really predict who will "influence" others on certain things. In most cases, who influences you on what is driven more by the close circle of people you know and trust, not someone with a lot of Twitter followers.
But Klout continues to spread its own silly marketing message... and the press apparently just loves it. But, you would think that the Washington Post, of all publications, wouldn't publish an (unintentionally?) hilarious puff piece by Brian Fung suggesting that something like Klout could influence how US diplomats interface with America-hating foreigners.
Tuesday, August 23, 2011
Wait, America-Hating Foreigners Will Be Influenced By How Many #Twitter Followers A US Diplomat Has? | Techdirt: